Introduction
This Privacy Policy explains how Naming Studio ("we", "us", "our") collects, uses, stores, and discloses personal information through the website namingstudio.tech ("the Website").
We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Because our Website is accessible globally, we also acknowledge relevant international standards, including the General Data Protection Regulation (GDPR) for users in the European Economic Area, and applicable laws in other jurisdictions.
The Website is available in English and Spanish. This policy applies equally regardless of the language in which you access the Website.
What Information We Collect
We may collect the following categories of information:
A — User-entered inputs
Words, phrases, industry keywords, preferences, and other text you type into the business name generator Tool. This data may be processed to generate name suggestions. We do not link this data to your identity unless you choose to contact us.
B — Usage and analytics data
Information automatically collected when you visit the Website, including:
- IP address (may be anonymised)
- Browser type and version
- Operating system
- Pages visited and time spent
- Referring URLs
- Device type and screen resolution
- Geographic region (country/city level)
C — Cookie data
Data collected through cookies and similar tracking technologies (see Section 6).
D — Contact information
If you contact us directly (e.g., by email), we may collect your name, email address, and the content of your message.
We do not intentionally collect sensitive information (as defined under the Privacy Act 1988), such as health, financial, or government identifier data. If you inadvertently enter such information into the Tool, we encourage you not to do so.
How We Use Your Information
We use the information collected for the following purposes:
- To operate, maintain, and improve the Tool and Website.
- To understand how users interact with the Website (analytics).
- To detect, prevent, and address technical issues or misuse.
- To respond to your enquiries or support requests.
- To comply with our legal obligations under Australian law.
- To improve the accuracy and relevance of name suggestions.
We do not sell your personal information to third parties.
Legal Basis for Processing
If you are located in the European Economic Area or United Kingdom, our legal bases for processing your personal data are:
- Legitimate interests: To operate and improve our service, understand usage patterns, and ensure security.
- Consent: Where we use non-essential cookies or analytics requiring consent under applicable law.
- Legal obligation: Where processing is required by law.
Sharing Your Information
We do not sell, rent, or trade your personal information. We may share information with:
A — Service providers
Third-party vendors who assist in operating the Website, such as hosting providers, analytics platforms, and content delivery networks. These providers are engaged under data processing agreements and are only permitted to use your data to provide their services to us.
B — Analytics providers
We use tools such as Google Analytics to analyse Website traffic. These services may collect data under their own privacy policies. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
C — Legal requirements
We may disclose information if required to do so by law, regulation, court order, or government authority, or to protect the rights, property, or safety of us, our users, or others.
Cookies & Tracking Technologies
We use cookies and similar technologies (such as pixels and local storage) to:
- Remember your language preference (English/Spanish).
- Collect anonymised analytics data on Website usage.
- Ensure the Website functions correctly.
Types of cookies we may use
| Type | Purpose |
|---|---|
| Essential | Required for the Website to function |
| Analytics | Understanding traffic and usage patterns |
| Preference | Remembering language or display settings |
Most browsers allow you to control cookies through settings. Disabling cookies may affect the functionality of the Website. For more information on managing cookies, visit allaboutcookies.org.
Data Retention
We retain personal data only for as long as necessary for the purposes described in this Policy, or as required by applicable law.
- Analytics and usage data: Typically retained for up to 12–26 months in accordance with the settings of our analytics provider.
- User-entered Tool inputs: Not stored beyond the active session unless required for technical operation or service improvement (in anonymised or aggregated form).
- Contact enquiries: Retained for up to 2 years after the last correspondence.
Security
We implement reasonable technical and organisational measures to protect your information against unauthorised access, disclosure, alteration, or destruction. These include HTTPS encryption, access controls, and regular security reviews.
However, no method of transmission over the internet is completely secure. We cannot guarantee absolute security.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access to personal information we hold about you.
- Correction of inaccurate, incomplete, or outdated information.
- Lodging a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
- Right of access, rectification, erasure ("right to be forgotten"), restriction of processing, data portability, and to object to processing.
- Right to withdraw consent at any time (where processing is based on consent).
- Right to lodge a complaint with your local data protection authority.
- Right to know what personal information is collected, used, or shared.
- Right to opt out of the sale of personal information (we do not sell personal information).
- Right to non-discrimination for exercising your rights.
To exercise any of these rights, contact us at the details in Section 13.
International Data Transfers
Our Website is hosted in Singapore/Australia. If you access the Website from outside Australia, your data may be transferred to and processed in Australia or other countries where our service providers operate. These transfers are made in accordance with applicable data protection laws and with appropriate safeguards in place where required.
Children's Privacy
The Website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised "Last Updated" date. Your continued use of the Website after any changes constitutes your acceptance of the updated policy.
Contact & Complaints
For privacy-related enquiries, requests, or complaints:
Naming Studio
Email: gatelabs@namingstudio.tech